About

WHAT WE STAND FOR

Leadership is how you serve.

You don’t grow a business by doing more. You grow it by elevating your people.

Scale shouldn’t cost you your life.

You can build the empire and the life. We don’t trade one for the other.

Confidence is built, not born.

Master the moves. Lead with power. Own your growth.

The daughter of strict, well-meaning parents, there was always an unspoken blueprint for life: Good school. Good job. White picket fence. 2.5 kids.
It seemed like the only “right” way to do life.

A baby at 18 was… not in the plan.
And a part of me believed I’d ruined everything. So I spent the next decade trying to prove I hadn’t —
to everyone around me, but mostly to myself.

In quick succession:
💥 I started my first business.
💥 Had small human no. 2.
💥 Escaped an ugly marriage that broke more than it built.
💥 Moved countries with two kids and an opportunity to create real success

And through it all, I clung to the belief that if I just worked hard enough…
I’d earn the life I wanted.
The one I felt I had to make up for.
The one I had to deserve.

Sound familiar?

Here’s the problem with trying to deserve your life:

There’s no finish line.

No moment where you finally breathe and say, Yes. This is it.

Instead, you chase.
You work 24/7.
You hold onteverything so tightly, afraid it’ll all fall apart without you.
You believe that if you’re not doing it all, it doesn’t count.

But all that happens is…
you miss the very life you’re building your business for.

I wasn’t building my life.
I was building a résumé that screamed, “I’m enough.”
While missing the moments with the people I was already enough for.

When my son left home, it hit me hard. All those years of being there — but not really being present because I was too busy needing to succeed.

And then something else happened. The business I was running hit financial strife. So I restructured.
Redesigned everything.

And in 12 months, we grew revenue by 200%, while cutting $200K in monthly salary costs.

Here’s how:
We aligned our team to the business goals.
And we built systems that made hitting those goals inevitable.

AND THESE TWO MOVES CHANGED EVERYTHING..

I say it like its simple. I know it’s not.
But it’s nowhere near as hard as trying to do it all yourself.

I finally saw that leadership wasn’t about being the hardest worker in the room. It was about creating the conditions for your team to drive the growth — not wait for it.

When I led like that, everything shifted: The hours dropped. The mental load lifted.
And the business scaled — without sacrificing the life I wanted.

That’s what I teach now.

Because both is not too much to ask.

A business that scales.
A life that feels like yours.
Not someday — today.

And no, your Chanel tote wasn’t made to carry the weight of your business, your team, and your anxiety......So maybe it’s time to put it down.