Hustle culture lied—it led you to believe a million in revenue would feel like success.
You imagined the business running smoother. Less daily stress. More leisurely lunches, Pilates, maybe even Fridays off.
But instead? You’re working more, fixing more, and quietly wondering if the pressure ever stops building.
It feels like you’re juggling toddlers on espresso (and no, I don’t mean your team). You just don’t have enough hands to keep everything in order—no matter how hard you try.
You fix one issue, another explodes.
Stock sorted? Now cash flow’s tight.
Quiet workday? Hijacked by meetings.
Streamlined a process? Supplier ghosted you.
You’re constantly solving problems that shouldn’t exist.
And deep down, you’re starting to question if this is just what success feels like.
It’s not. And it’s not you.
You’ve outgrown the bro-coded “just hustle harder” strategy that got you here.
Hustle didn’t teach you how to install the systems that hold up a real business.
The kind that make growth sustainable, instead of suffocating.
Because right now, you’re running a million-dollar brand on crossed fingers, duct tape, and sheer willpower.
But scaling in a way that gives you more time, not less, means
💎 Your team can move confidently because the process is clear
💎 Issues get spotted before they become problems
💎 You can lead strategically—without being buried in the day-to-day
This shift from reacting to everything…
To running a scaling 7-figure business where your team isn’t waiting on you, nothing (important or otherwise) slips through the cracks, and—most of the time—everything just flows, even when you’re not across every detail.
That’s exactly what you get inside The Million-Dollar Vault.
The strategy that builds the inside of your business to be as shiny & polished as your Instagram grid—removing the guesswork, ending the constant firefighting, and giving you the systems to grow without sacrificing more of your time, energy, or life to do it.
THE MILLION-DOLLAR VAULT
WHAT'S INSIDE?
The Vault is contains everything you need to create the backbone your 7-figure eCom brand is missing to scale with ease—without scaling stress.
Its the behind the scenes systems, tools, and strategy that enables growth, without needing more of your time and energy. These are the exact strategies and systems used by my clients, whose businesses collectively generate over $100M+ in annual revenue—now refined and packaged for your next stage of growth.
THE MILLION DOLLAR FLYWHEEL™ Framework.
The signature framework that stops things slipping through the cracks as your business grows. It keeps your systems tight and your team aligned—because that’s the real backbone of a business built to scale. When this easy to use framework is at the core of how your business runs, you don’t just feel organised—you feel calm, capable, and in control. You can take a day off without bracing for the fallout.
The Operational Edge You’ve Been Missing
Tried, tested, and ready to drop straight into your business—the exact resources that reduce the small issues causing your biggest challenges.
Piece by piece, these tools build the operational backbone your business has been missing.
Why waste time building from scratch when you can use what already works?
These are the same tools my clients have used to scale to 8- and 9-figures—now they’re yours, minus the trial and error.
What We're Diving Into:
The Part No One Talks About—But Changes Everything
The Million-Dollar Vault isn’t glamorous. It’s certainly not shiny or sexy.
It’s a bit boring. A bit nerdy.
And its exactly what builds the business you thought you were building all along.
The three essential pillars every scaling eCom brand needs to grow profitably & sustainably —without working more.
📍 Strategic planning tools that create visibility across every moving part
📍Built-in accountability—so tasks, timelines, and team all stay on track
📍A framework for refining, tracking, and improving every core process
📍Systems that reduce mental load and make smarter decisions feel simple
📍 Tools to align stock levels with sales goals, cash flow, and growth
📍 Metrics that show what’s driving profit—and what’s tying up cash
📍 Visibility over what to scale, pause, or clear—based on real data
📍 Planning systems that eliminate panic-buying, over-ordering, and dead stock
📍Onboarding systems that eliminate confusion and set clear expectations
📍 Frameworks for negotiating better terms, improving cash flow and timelines
📍 Oversight tools that prevent costly miscommunications and delays
📍Processes that support ethical sourcing and long-term supplier partnerships
Hi I'm Amy,
Keen trail runner, proud mum to these two amazing humans 👇, and deeply passionate about helping female founders grow not just incredible businesses, but build extraordinary lives at the same time.
I built my first eCommerce business nearly 20 years ago and have since gone on to build and scale brands globally—both for myself and others. Along the way, I’ve worked with IRONMAN, Kmart, Bunnings, OfficeWorks, Bydee Australia, and many smaller brands.
I love simplifying business—making it easier to run and easier to grow. Because once you master that, the real fun begins: leadership, building teams, nurturing individuals in their careers, and becoming the truest, most empowered version of yourself.
At She’s a CEO, we believe in creating space—for you, your loved ones, and the things that matter most outside of your business. Why? Because growing a great brand should give you the freedom to live a phenomenal life—whatever that looks like for you.
And we don’t wait. We don’t wait to become a big business, hit revenue milestones, or sell. We create phenomenal lives every single day, along growing our businesses.
IMPORTANT DISCLAIMER: She’s a CEO cannot and does not provide guarantees on results or earnings from our information, courses, programs, masterminds, coaching, plans, tools, or strategies.
