You've got your besties group chat
when your boyfriend is being a jerk & you need advice.

Your mum friends
when your toddlers sleep regression has you spiralling.

And ChatGPT
when you need a list of interview questions for your next hire.

But when it comes to your business, who do you turn to when it's:

😳 I’ve got two solid candidates. One’s a better fit long-term, the other could hit the ground running. How the hell do I choose?
😳 I've booked a weeks holiday with my family, how do I ensure the team keep going without me, and don't contact me constantly.
This is the space that gives you practical, personalised strategy
instead of more theory. You can find that anywhere.
So you lead with confidence, build a stronger team, and scale without second-guessing.
It's time to lead like the CEO your growth demands.
Join The CEO Channel today to have the weekly support your business demands. 
>> THIS IS THE SUPPORT I NEED <<

You’ve led alone long enough.

You’ve been making it work—
hiring, delegating, keeping the wheels turning.

But now the stakes are higher.
A team member’s underperforming.
The new hire isn’t ramping fast enough.
Someone’s overstepping—and it’s creating tension.

You don’t need more information.
You need a straight answer on how to address this, now.

The CEO Channel was built for this exact stage:
The messy middle of growth.
A capable team—but no real-time support to lead them powerfully.

This isn’t a course.
It’s not a group program.
It’s expert strategy, delivered inside your week.

You ask the question.
You get the answer.
You keep leading forward.

No second-guessing.
No piecing together advice.

Put down the podcast.
Close the Google tab.
And tune into The CEO Channel.

Why they're loving the CEO Channel......

The CEO Channel is your leadership hotline.

No courses. No group calls. No fluff. 

Just direct, weekly feedback on the real-time team and leadership challenges slowing you down—from someone who’s hired and lead hundreds of people and coached founders all over the world to do the same.

💃 You bring the moment:

❓The hire you’re unsure about.
❓The dynamic that’s starting to affect performance.
❓The delegation that keeps bouncing back to you.

💎 And I will bring the strategy:
Personalised. Specific.
And built for your business—not someone else’s blueprint. 

This isn’t support you need to make time for.

It’s support that meets you inside the
moments that matter most.
>> I WANT IN <<

THE CEO CHANNEL

$299

per month

  • Access to the group Telegram channel

  • Drop your leadership + team questions anytime

  • Every Tuesday & Thursday get voice note strategy + feedback

  • Learn through osmosis from other founders’ questions

  • Cancel anytime after 3 months 

  • $299/month (early access pricing)

đŸ”„ JOIN NOW

VIP CEO CHANNEL

$499

per month

  • All the benefits of the CEO Channel PLUS:

  • Private 1:1 Telegram channel just with me

  • Direct, priority access to me (no waiting for batch replies)

  • Responses on Tuesday to Thursday

  • Extra privacy + depth on sensitive issues

  • $499/month (early access pricing)

  • Bonus One hour coaching session this July only.
💅 JOIN NOW

Hi I'm Amy,

Keen trail runner. Lover of travel. Proud mum. Fierce believer that business growth should elevate your life — not consume it.

With nearly 20 years of experience scaling brands from scrappy startups to 8-figure powerhouses, I’ve partnered with names like IRONMAN, Kmart, Bunnings, Officeworks, Bydee Australia — and dozens of ambitious female founders just like you.

Here’s what I know to be true:
Business is not just about making sales or hiring help. It’s about becoming the leader who knows how to activate her team, sharpen her business, and scale with clarity, confidence, and ease.

At She’s a CEO, we help women step into the version of leadership that builds unstoppable teams, profitable businesses, and the kind of freedom you started this journey to create.

Because you don’t have to wait for the “right time” or the “next level” to claim the business — and the life — you truly want.
You get to build it now.