Your ecom brand is scaling fast but are the decisions, team dynamics, and challenges pulling you in every direction, every day?


Then its time to meet your 8-figure people and performance strategist, available to you on demand. Custom, expert advice from the woman behind $127M in e-commerce sales this year alone.

The CEO Channel gives you direct access to Amy, her strategic brain, decades of experience, just one voice note away. 

Its for when trial and error is too expensive,
You’ve addressed the same issue eight times and it’s still happening.
And ChatGPT just doesn’t get the nuance to actually help.

This isn’t your standard coaching.
It’s high-level support, in a low-touch format, built to fit how you actually work: fast, under pressure, and in real time.

This is how your growth accelerates, by solving what’s slowing you down, before it costs you more.

>>JOIN THE CEO CHANNEL NOW <<
ATTENTION FEMALE ECOMMERCE OWNERS
Your ecom brand is scaling fast but are the decisions, team dynamics, and challenges pulling you in every direction, every day?

Then its time to meet your 8-figure people and performance strategist, available to you on demand. Custom, expert advice from the woman behind $127M in e-commerce sales this year alone.

The CEO Channel gives you direct access to Amy, her strategic brain, decades of experience, just one voice note away.  

This isn’t your standard coaching.
It’s high-level support, in a low-touch format, built to fit how you actually work: fast, under pressure, and in real time.

This is how your growth accelerates - by solving what’s slowing you down, before it costs you more.

>> JOIN THE CEO CHANNEL <<

You've got the support you need for most situations..

You've got your besties group chat
when your boyfriend is being a jerk & you need advice.
Your mum friends when your toddlers sleep regression has you spiralling.
And ChatGPT when you need a list of interview questions for your next hire.

But when it comes to your business, who do you turn to when it's:

😳 I’ve got two solid candidates. I think one’s a better fit long-term, the other could hit the ground running. How the hell do I choose?
😳 I've booked a weeks holiday with my family, how do I ensure the team keep going without me, and my poolside time is without panic messages.
😳 I've asked for 3 straight weeks for the stock plan for our next buy and I'm sick of hear "Im working on it", what do I do?

The CEO Channel was built to fill this gap. 

What’s costing your business most?
A hundred small issues; draining your time, energy, and momentum.

You are telling yourself:
“I just need to delegate more.”
“I should’ve seen that team issue coming.”
“Next time, I’ll communicate it better and this won't happen... I hope.”

But the problems keep coming back and uou’re still second-guessing every decision. “Is this the right call? Is there a better way to handle it?”

And every time you delay or overthink?
It’s costing you, mentally, operationally, and financially.

You’re not doing anything wrong.
You’re just doing everything for the first time.

It’s like learning to swim without a coach. You’ll probably figure it out eventually, but you’ll stay in the shallows longer, swallow more water, and your technique? Average at best.

So when a hire underdelivers, a process breaks, or a revenue target gets missed, you’ve already thought it through ten different ways
and still don’t know what move to make, that’s not failure.
That’s normal.

You don’t need a course, you don’t need a pre-booked call two weeks from now.
You need real-time access to someone who’s scaled what you’re scaling, and can help you navigate the messy stuff before it gets expensive.

That’s where The CEO Channel comes in:
Targeted, timely feedback that clears the roadblocks before they slow you down so growth isn’t just possible, it’s continuous.

>> JOIN THE CEO CHANNEL <<

Why CEO's (like you) are loving the Channel......

There’s Coaching. There’s Consulting.
And then, there’s this.
Your Leadership Hotline

No courses. No group calls. No wasted time.

Just direct, weekly feedback on the real-time team and performance challenges slowing you down, from someone who’s hired and lead hundreds and coached ecom founders all over the world to do the same.

How it works:

💃 You bring the moment:
❓The hire you’re unsure about.
❓The dynamic that’s starting to affect performance.
❓The delegation that keeps bouncing back to you.

💎 And I will bring the strategy:
Personalised. Specific.
And built for your business, not someone else’s blueprint. 

This isn’t support you need to make time for.

It’s support that meets you inside the
moments that matter most.
>> JOIN THE CEO CHANNEL <<

This is how the CEO Channel looks in action. 

THE CEO CHANNEL

$299

per month

  • Access to the group Telegram channel

  • Drop your leadership + team questions anytime

  • Every Tuesday & Thursday get voice note strategy + feedback

  • Learn through osmosis from other founders’ questions

  • Cancel anytime after 3 months 

  • $299/month (14 day free trial - November only)

đŸ”„ JOIN NOW

VIP CEO CHANNEL

$499

per month

  • All the benefits of the CEO Channel PLUS:

  • Private 1:1 Telegram channel just with me

  • Direct, priority access to me (no waiting for batch replies)

  • Responses on Tuesday to Thursday

  • Extra privacy + depth on sensitive issues

  • $499/month (7 day free trial - November only)

  • Bonus One hour coaching session when you join this November.
💅 JOIN NOW

Hi I'm Amy,

Keen trail runner. Lover of travel. Proud mum. Fierce believer that business growth should elevate your life — not consume it.

With nearly 20 years of experience scaling brands from scrappy startups to 8-figure powerhouses, I’ve partnered with names like IRONMAN, Kmart, Bunnings, Officeworks, Bydee Australia and dozens of ambitious female founders just like you.

Here’s what I know to be true:
Business is not just about making sales or hiring help. It’s about becoming the leader who knows how to activate her team, sharpen her business, and scale with clarity, confidence, and ease.

At She’s a CEO, we help women step into the version of leadership that builds unstoppable teams, profitable businesses, and the kind of freedom you started this journey to create.

Because you don’t have to wait for the “right time” or the “next level” to claim the business , and the life, you truly want.
You get to build it now.