"Amy’s skills and expertise in best practices across business development, management, leadership and operations, specifically when it comes to scaling a business and pushing for data-driven decisions, have been fundamental to the growth of not only the Bydee business but myself and the team as well.
Amy has and continues to support the business in developing and implementing business processes to help scale the Bydee business & team. I can't recommend her services enough."
Dessy Hairis, Bydee Australia
Founder and Creative Director
It's time to stop thinking this is normal...
It’s Sunday afternoon.
You’ve shot into the office to work on the mood board for your next collection. You’re excited—about the colours, the shapes, the feel of the material.
This is the part of the business you love working on. The reason you started it in the first place.Â
And it’s quiet. Just you, your ideas, and two hours of stolen time where your brain can focus.Â
And as much as you love this part—you wish you were at the park with your kids.
Or walking along the beach with a friend.
Really, you just wish that you could find this kind of time during the week, so your weekends didn’t have to fill the gaps.Â
But you never can.
Because no matter how much your business grows, it still takes you—your brain, your energy, your constant presence—to keep everything moving forward.Â
Nothing’s broken. But the cost of growing your business right now?
It’s your time. Your headspace. Your life outside of work. Your weekends.Â
The quiet at 5 a.m.
The low drone of Netflix at 10 p.m.
That’s when the work only you can do gets done.
But this isn’t what success is supposed to feel like.Â
You didn’t work this hard to build a seven-figure business, just to squeeze your best thinking into the gaps. Or to need a stolen Sunday just to feel caught up.Â
And if growth means giving up more of your time, your energy, and your sanity—is it really worth it? Â
Or are you just waiting for someone to show you how to have both?Â
The profitable, sustainable, growing ecom brand—and weekends that actually feel like weekends. No guilt. No scrambling. No “making up for it” on Sunday nights.
What Does High Proximity Coaching Look Like?
This isn’t surface-level advice, mindset fluff, or another business coach who’s never built anything bigger than a Google Doc.
This is hands-on, high-level partnership designed to finally transform the parts of your business that actually create the freedom and success you're desiring as you grow.
This is where your million-dollar brand gets the million-dollar engine to match:
Systems that scale without stealing your time,
A team that actually drives results,
And a CEO mindset & toolkit that builds empires—not just pretty businesses!
3x 90-Minute Strategy and Leadership Calls per month
Deep, focused work sessions that aren’t just talking about problems—they’re solving them in real time.
On-Call Support Monday–Thursday
Real-time access via email and phone when you need it most—because business doesn’t move on a convenient schedule.     Â
Backend Operational Consulting
We’ll redesign the structure of your business so execution is consistent, fast, and effective—without you chasing updates or holding it together manually.
Team Performance Consulting
We’ll sharpen how your team operates—so they don’t just get work done, they drive the business forward without needing you at every turn.
Leadership Coaching That Changes Everything
Not “rah-rah” hype—but the frameworks, habits, and CEO decision-making skills that make you unshakeable.
THE INVESTMENT
$3,500/month for 3 Months.
Special for July Intake Only
Claim one of the3 spots this month by booking your call and I’ll give you a 50% off code for all three months.
Because real leadership transformations don’t happen in a weekend—and you’re not here for surface-level bullsh*t.
Freedom Without Success Isn’t Enough.
Success Without Freedom Isn’t Worth It.
Let’s build the business that gives you both. Book your call below.
WHAT MY CLIENTS ARE SAYING WHEN THEY CHANGE HOW THEY RUN THEIR ECOM BRANDS.
Hi, I'm Amy..
Keen trail runner, proud mum to these two amazing humans 👇, and deeply passionate about helping female founders build businesses that grow—without costing them the life they actually want to live.
I launched my first business nearly 20 years ago and have since built and scaled 8-figure brands globally—both for myself and alongside visionary founders across industries, from IRONMAN to Bydee Australia.
What lights me up?
Simplifying business—so founders can lead with both confidence and competence.
Because real leadership isn’t just about being inspiring.
It’s about building what sits beneath it:
clear operations, high-performing teams, scalable systems, and people who grow with the business.
That’s what makes you a great leader.
That’s what creates true freedom.
And that’s the kind of leadership I help founders step into every day.Â
At She’s a CEO, we believe you don’t have to wait for a revenue goal, a bigger team, or a finish line to live a phenomenal life.
You build it now—alongside the business you’re scaling.Â
©️2024 | COPYRIGHT SHE'S A CEO, ALL RIGHTS RESERVED
IMPORTANT DISCLAIMER: She’s a CEO cannot and does not provide guarantees on results or earnings from our information, courses, programs, masterminds, coaching, plans, tools, or strategies.
