FEMALE ECOMMERCE FOUNDERS 

THE INDUSTRY-LEADING 10-MONTH HIGH TOUCH MASTERMIND FOR THE FOUNDER WHOSE READY TO SKYROCKET HER BUSINESS BEYOND 7 FIGURES BUT SECRETLY LONGS TO SLOW DOWN WHILE DOING IT.

>> Apply for 2026 Now <<

If your revenue is growing, but your to-do list grows faster, this is for you, if
You’re tired of waking up to new fires.
Sick of wondering why the same small issues keep reappearing.
Fed up with lying awake at night thinking about buyplan you've been asking for for a week but youre yet to see.  

It’s not because you’ve built your business wrong.

It’s because you’ve outgrown the way you built it.

She LEADS is the place you come to change all of that. This isn’t another program filled with surface-level leadership tips, a vault of 100 outdated modules, generic business advice, or frameworks built for corporate leaders.

And it’s not a “community” where we vibe, manifest dream lives, and avoid the real operational and team issues keeping you overwhelmed and overworked.

She LEADS is the only space built specifically for female eCommerce founders, where you get the full feminine leadership system: Operational excellence. High-performance culture creation. Scalable growth strategy.

All taught by the woman who’s not only done it herself but who’s helped founders go from $500K to $24M in under 26 months…and whose clients now generate over $140M in annual revenue. 

This is the space built by a woman whose imposter syndrome kept her business small for a decade, until she realised: It wasn’t a 'her' problem. It was a leadership gap no one ever taught her to close. So she learned it. Simplified it. And now teaches it to women like you.

Because why keep figuring it out through trial and error? (That's expensive and exhausting.)

Why work more and hope that’s the solution? (Life is now. Don’t put it on hold.)

Why waste time doubting your ability when the business is clearly working, you’re just missing the  strategic leadership foundation that makes scale so much simpler than it feels right now.    

You already built something that your customers love.

And now you’re here to move faster. To amplify results. To collapse time around growth in the most intentional, fuss free way - without adding more hustle or work hours.

 

>> Apply for 2026 Now <<

FEMALE ECOM FOUNDERS 

THE INDUSTRY-LEADING 10-MONTH HIGH TOUCH MASTERMIND FOR ECOMMERCE FOUNDERS READY TO SKYROCKET HER BUSINESS BEYOND 7 FIGURES—WITHOUT BURNING OUT TO DO IT.

>> APPLY NOW for 2026 <<

She LEADS is the only space built specifically for female eCommerce founders, where you get the full feminine leadership system: Operational excellence. High-performance culture creation. Scalable growth strategy.

All taught by the woman who’s not only done it herself but who’s helped founders go from $500K to $24M in under 26 months…and whose clients now generate over $140M in annual revenue.

This is the space built by a woman whose imposter syndrome kept her business small for a decade, until she realised: It wasn’t a 'her' problem. It was a leadership gap no one ever taught her to close. So she learned it. Simplified it. And now teaches it to women like you.

Because why keep figuring it out through trial and error? (It’s expensive and exhausting.)
Why work more and hope that’s the solution? (Life is now. Don’t put it on hold.)
Why waste time doubting your ability when the business is clearly working, you’re just missing the leadership foundation that makes scale so much simpler than it feels right now.

 This space is for the female eCom founder whose generating around $100K-1M/month in revenue, knows there must be a better way but have no idea what to implement, who to ask, or where to start and tired of being the central decision-maker for every problem, question, and fire. And you're ready for the next stage of growth but out of hours to get there.   

You already built something that your customers are love.
And now you’re here to move faster. To amplify results. To collapse time around growth in the most intentional, fuss free way - without adding more hustle or work hours.

Apply Now for 2025

What does building a wildly successful business and a wildly successful life mean to you?

 *Out of office on Fridays*

 *Currently on a beach in Bali, will respond in a week*

 *Regularly attending Pilates rather than being on your laptop*

*At my child’s dance/sport/music lesson/show, will get back to you tomorrow.

WHAT SHE LEADS WILL SOLVE...

Master Building & Leading Teams

  

The Performance Gap is the hidden reason capable teams underdeliver and founders stay stuck in the weeds. We'll expose the three invisible gaps that are quietly capping your execution, stalling your business growth, and keeping you working harder than your business should require.
Close these gaps, and you don’t just fix performance problems, you prevent them.

You create a team that delivers results, momentum, and growth without needing more of you.

The Foundations that Create Freedom

 

Establish the business systems and structures that make growth effortless. These foundations not only create the freedom you desire, whether that’s spending more time in your zone of genius, focusing on strategy, or enjoying what matters most outside of work but also silence the mental noise. No more constant thinking or worrying about all the moving parts; these systems bring clarity and peace of mind, allowing you to lead with focus and confidence.

Become your Most Impactful Self

 

Step into a leadership style that feels uniquely yours; authentic, effective, and inspiring. You’ll explore what it means to lead with impact while staying true to your values, empowering both yourself and your team to achieve greatness.

FORTNIGHTLY IMPLEMENTATION INTENSIVES

Twice a month, I host a 2-hour coaching call, hot-seat style problem solving on your business operations, growth strategy, and team performance.

This is direct 1:1 strategic support for you, inside a group setting, with my 8-figure eyes on your business, your bottlenecks, and your next best move.

Calls are held Wednesdays, 10AM–12PM AEST.

(Value $30,000)

MONTHLY CEO MASTERCLASS

On the alternate weeks, you’ll get a live masterclass or expert session led by me or a trusted industry leader, covering leadership, systems, or scaling themed for high-growth eCommerce.

No guesswork. Just what’s working, and how to implement it.

(Value $10,000)

THE MILLION DOLLAR VAULT

Exclusive access to my complete suite of operational frameworks, SOPs, and structure systems so you’re never left wondering how to actually execute.

Plug-and-play templates, processes, and tools that remove the chaos, reduce up to 30% of your revenue leak,  and help your team move fast & effectively without relying on you.

(Value $5,000)

THE PERFORMANCE LAB

Leadership isn’t just about having a team. It’s about knowing how to develop one.

You’ll get access to the full system I use with private clients to build teams that solve problems, drive results, and take ownership.

This is the framework behind over $140M in annual client revenue.

(Value $20,000)

TELEGRAM ACCESS FOR SUPPORT

You’ll have Telegram support three days a week to drop in questions, troubleshoot small challenges, and get real-time feedback between calls.

This isn’t the space for big-picture coaching but it’s perfect for the fast, focused support you need as you lead through growth.

(Value $5,000)

THE CONTAINER

Start: February 1 2026

End: November 30 2026

Format: 3 live session per month (and recorded) + Telegram Support for 10 months.

This is your 10-month implementation container to install structure, scale your team, and lead your business to 8 figures, with less stress, not more.

>> Apply for 2026 Now <<

PAY IN FULL - BEST VALUE: 

AUD $14,997 
(Bonus 1:1)

  • 10 month Mastermind
  • 10 spots by application only
  • High touch for high speed results
  • 2 x Hot Seat coaching per month with Amy to address the leadership, team performance and culture, and operational challenges slowing your 8-Figure growth. 
  • Monthly Masterclasses with guest hosts to level up your leadership. 
  • Access to the Million-dollar Vault operational resources. 
  • Bonus: 60min 1:1 session within 4 weeks of committing and Telegram support from time of signing up. No need to wait until February.
>> Apply for 2026 Now <<

12 MONTHLY PAYMENTS:

AUD $2K Deposit & $1,350 p/m for 12 months

 

  • 10 months Mastermind
  • 10 spots only, application only
  • High touch for high speed results
  •  2 x Hot Seat coaching per month with Amy to address the leadership, team performance and culture, and operational challenges slowing your 8-Figure growth. 
  • Monthly Masterclasses with guest hosts to level up your leadership. 
  • Access to the Million-dollar Vault operational resources.

 

 
 
>> Apply for 2026 Now <<

Hi, I'm Amy


Keen trail runner. Lover of travel. Proud mum. Fierce believer that business growth should elevate your life, not consume it.
With nearly 20 years of experience scaling brands from scrappy startups to 8-figure powerhouses, I’ve partnered with names like IRONMAN, Kmart, Bunnings, Officeworks, Bydee Australia  and dozens of ambitious female founders just like you.

Here’s what I know to be true:
Business is not just about making sales or hiring help.
It’s about becoming the leader who knows how to activate her team, sharpen her business, and scale with simplicity, confidence, and ease.

At She’s a CEO, we help women step into the version of leadership that builds unstoppable teams, profitable businesses, and the kind of freedom you started this journey to create. Because you don’t have to wait for the “right time” or the “next level” to claim the business and the life you truly want.
You get to build it now.

Apply Now for 2026


She LEADS is now taking applications for 2026. 

Please complete the form and on the next page book a call to discuss your application and if this container is the right next step to accelerate your business to 8-figures. 
This high-proximity coaching container is capped at 10 participants. 

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