They Said Hiring a Team Would Make Business Easier,
But they left out the part where...
đ Youâre now mentally managing them and their 19 tasks on top of your 12.
đ You delegate to free yourself up but end up micromanaging because updates like âworking on itâ donât cut it
đ„ You want to be a strong people leader but spend half your time second-guessing yourself, and the other half doubting them
Even with smart, capable people around you,
Youâre stretched, mentally, emotionally, logistically, by the invisible load youâre still carrying.
And itâs hard to admit, because you wanted this. Youâre proud of what youâve built.
But you didnât expect it to feel like this: exhausting⊠and isolating.
Because now that youâve built a business people want more of, what you really need is a team that make it simpler and easier to give the people what they want.
But building a team isnât the same as building a business.
And no one taught you how to lead humans, with different personalities, work styles, and priorities.
Youâve done your best with instinct, trial-and-error, and the odd leadership podcast and bookâŠ
But this stage is too complex, and could be too expensive to keep winging it.
This isnât about doing more. Or hiring 'great staff.'
Itâs about learning the systems that makes team performance inevitable so your business grows without burning you out.
Because when that happensâŠ
đ„ Your team executes the work that drives growth, without you chasing, checking, or circling back
đ„ Your business runs just as smoothly whether youâre at your desk, your daughterâs ballet recital, or a sailboat in Croatia
đ„ You hire great people and give them a system that makes success inevitable, for them and the business, thatâs what real leadership looks like
The Performance Lab gives you the step-by-step to do exactly that.
Its was designed for you, the woman whoâs built the business and now wants the team that can run it, just like she would.
Inside The Performance Lab...
....the pressure drops off you.
because your team starts delivering the way you only dreamed they could.
Youâll implement the 3 systems that turn your capable people into consistent performers.
So instead of chasing updates and work to be completed, repeating yourself, or doing it yourself âjust to get it doneâ you get to lead a business that moves forward without you in the middle of everything.
Inside, youâll learn how to close the 3 critical performance gaps:
Build Inside The Performance Lab
The Culture Gap
When your team isnât fully aligned to how your business runs or what it stands for, you say things like "They're just not a good cultural fit"
But in the Cultural Gap youâll build the cultural clarity and the ability to communicate it, in your daily language that turns âgood peopleâ and "great potential" into true performance partners in your business.
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The Success Gap
I know this will surprise you because you're so focused on being clear but you're not. Too often, expectations are assumed, on both sides, not defined and that results in why âdoneâ keeps missing the mark for you.
But in the Success Gap youâll build success standards that are clear, specific, and repeatedly delivered. You remove the ambiguity which is currently resulting in your team thinking they're doing well and you feeling like they're missing the mark .
The Action Gap
When your teamâs busy, but the activity that you need done for the next level of growth, is giving happening too slow, with updates like "I'm working on it" instead of "it's done" then there is an execution gap. An inability to know where to start.Â
Inside the Action Gap youâll learn how to build the execution system that ensures your team are driving progress and growth daily.Â
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Close these gaps, and your entire business runs and feels different:
đ Projects move faster.
đ Progress is visible.
đ Youâre not the fallback plan anymore.
đ And you finally have a team that drives growth, without needing more from you.
This is where execution meets ease.
This is where leadership creates freedom.
The Performance Lab is releasing in stages...
We're so excited about this offering that we don't want you to have to wait until its completed before you get access. Because we know that the sooner you start implementing these performance frameworks into your business, the more profitable, easy and exciting your 2026 will be.Â
So if you chose to jump into early access, you can build one layer of the system at a time, with space to apply, refine, and see results as you go. As well getting the program at 50% off.Â
Hereâs the rollout schedule:
The Culture Gap â available January 5, 2026
The Success Gap â drops January 21, 2026
The Action Gap â follows February 16, 2026
Each release builds momentum, taking you deeper into strategic performance, ownership, and leadership that scales your business to multi-millions without scaling your hours.Â
Join now for just $497 â 50% off the full program price.
The price increases with each module drop.
Final price: $997.
WHATÂ OUR CLIENTSÂ ARE SAYING...
Hi I'm Amy,
Keen trail runner. Lover of travel. Proud mum. Fierce believer that business growth should elevate your life â not consume it.
With nearly 20 years of experience scaling brands from scrappy startups to 8-figure powerhouses, Iâve partnered with names like IRONMAN, Kmart, Bunnings, Officeworks, Bydee Australia and dozens of ambitious female founders just like you, to grow business (or new categories) in the easiest possible way, while adding millions to not just their revenue, but their profits.Â
Hereâs what I know to be true:
Business is not just about making sales or hiring help. Itâs about becoming the leader who knows how to activate her team, sharpen her business, and scale with clarity, confidence, and ease.
At Sheâs a CEO, we help women step into the version of leadership that builds unstoppable teams, profitable businesses, and the kind of freedom you started this journey to create.
Because you donât have to wait for the âright timeâ or the ânext levelâ to claim the business , and the life, you truly want.
You get to build it now.
